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Mobile Shopping Statistics
(Updated February 2021)
As we continue in 2021, online shopping is still ever-popular. In the online shopping realm - purchasing online using your mobile device is growing in popularity. E-commerce involves shopping on your computer to make a purchase, mobile shopping is a subset of e-commerce (online shopping) has been lovingly dubbed m-commerce. Simply put, you are using your smartphone or tablet to make purchases online.
Let’s take a look at some statistics on mobile shopping:
Mobile Shopping and M-Commerce
Mobile shopping and m-commerce is expected to keep growing. Right now, half of all internet traffic is on a mobile device. 230 million US consumers own smartphones, and statistics are showing that almost 4/5ths of consumers have made a purchase online using their mobile device in the last 6 months.
As more and more retailers move to an online platform, retailers would be wise to consider the customer experience when it comes to shopping at your store online. Whether through an app or mobile browser, it needs to be easy for your customers to navigate your site, find what they need, and checkout needs to be streamlined and secure. This is why your online POS system is SO important.
Remember, offering free shipping is a must, so be sure to account for that in your pricing structure. Stats show that 90% of consumers will prefer free shipping, even if it takes longer for their products to get to their door. We quickly begin to see that there’s a reason why Amazon is the #1 online retailer.
So if you want to compete in the m-commerce space, special attention needs to be paid to how their customers are interacting with their products and services on their smartphones or tablets. Tiny text size, constant back and forth between pages, lots of pop-up ads, and security concerns could all impact how long someone stays on your site and completes a transaction.
Since 53.8% of e-commerce is expected to take place on mobile devices in 2021, retailers that take the time to optimize their platform for mobile devices increase their chances for a piece of that pie.
What percentage of online shopping is mobile?
Experts estimate that 53.8% of e-commerce purchases will take place on a mobile device this year. Purchases online are projected to be more from smartphones and tablets than desktop computers.
What percentage of Internet traffic is mobile 2020?
Just a little over half of all internet traffic is on a mobile device. 50.8% of internet traffic was from mobile devices, not including tablets.
What are the statistics of online shopping?
Revenue from online shopping now accounts for 10% of all retail sales. The majority of online purchases consist of clothing, and almost half make their first purchase on Amazon.
What is a mobile purchase?
A mobile purchase is when a customer buys something online through a mobile device, like a smartphone or tablet, instead of a desktop computer.
Mobile Shopping statistics
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